Behind the Brand
The Who
Amanda here! The owner and operator of Hinocho Designs. It all started many years ago when my love for taking pictures led me down the path of scrapbooking. I dabbled with paper and miscellaneous crafting for many years until delving into the world of cutting machines. What a life changer for a crafting enthusiast! I began creating custom labels and shirts for my family and friends until my husband had an idea and asked if I could make a shadow box for him. I did just that, and fell in love with creating 3d shadow boxes. The designs, style, and unique qualities are perfect for this creative mind. While I still offer other custom items, 3d shadow boxes are my forte and current obsession.
Creating unique designs is not just a passion, it's a way to spread happiness.
While I may love creating shadow boxes, there’s only so many spaces I could possibly hang them in my own home. So, in order to continue making more boxes, I have to do something with them- which led to the creation of Hinocho Designs and this business endeavor to bring smiles to others, while also filling the walls in their homes.
The Why
Hinocho is the Japanese word for ‘Fire Butterfly’. It combines the love I have for butterflies with my husbands love for the phoenix. Besides encouraging me and being my biggest fan, he came up with the initial design that launched the whole shadow box enterprise. He is my business partner and advisor and without him, this business wouldn’t exist. The term Hinocho brings together my passion for design and creation with his business savvy and endless ideas.